Opening:

Audit ليس «قائمة مشاكل» فقط — بل خطة تنفيذية مرتبة حسب أثر الأعمال (RICE) وقابلة للتسليم.

أنواع الـ Audits:

• Tracking & Analytics Audit (GTM, server-side, GA4, conversion mapping)
• Media Audit (structure, budgets, attribution, bidding strategies)
• Creative Audit (message fit, creative fatigue, creatives ops)
• CRO Audit (funnels, landing pages, forms, page speed)
• Technical SEO baseline (indexability, schema, page speed)
• Sales & CRM integration check (lead routing, SLAs)

Deliverables:

• Executive Summary (top 5 quick wins)
• Full Audit Report (issues + evidence + prioritized fixes)
• 90-day Implementation Roadmap (with owners & checkpoints)
• Playbook for recurring health checks (monthly checklist)

Sample checklist items (practical):

• Are conversion events tracked server-side?
• Is cross-domain tracking stable?
• Are UTMs standardized and enforced in creative ops?
• Are landing pages optimized for form conversion (less than 3 fields) + speed < 3s?
• Are bidding strategies aligned with attribution windows?

Pricing model:

Fixed-price audit tiers (Quick Health / Deep Dive / Enterprise). كل tier يعطيك مجموعة deliverables مختلفة.